James also known as ‘The Fitness Pro’ developed a passion for sport at an early age and realised during his days at school that his enthusiasm for health and fitness would be his future career. Graduating from Bucks University with a sports science degree led James into completing a diploma in personal training with the YMCA which created the pathway to a career in the fitness industry.

Having now spent 20 years in health and fitness seeing a range of fads come and go along with social media diluting the industry with do’s and don’ts.

The proactive attitude of James has seen him work with some of the industries most esteemed professionals and has had the privilege of working with a range of high-profile clients in music and sport during his career.

Having also spent time consulting for the government on fitness and owning his own fitness club between 2010 and 2017, James has become a trusted source as a keynote speaker at industry shows and has featured in publications such as Grazia, Brides and Women’s Health.  James has also regularly featured on BBC Radio covering the latest trends, news and facts in the world of health and fitness.

James has always been a keen sports enthusiast and takes pride in his own fitness regime on a daily basis and adopts a practice that you must ‘practice what you preach’, which is why he is recognised as an elite fitness coach to drive you to achieve your goals, mentally and physically.

With a ‘one size doesn’t fit all’ approach, James guarantees life changing results forever. ‘Your Fitness, My Passion’